The Financial Literacy initiative by Xero was created to help small businesses strengthen their understanding of key financial concepts through a series of short, accessible lessons. My role was to create a hero promo video that introduced the initiative and built awareness for the lessons.
Working closely with project stakeholders, I developed the creative concept, designed the storyboard, and produced the full animation in After Effects. The goal was to capture attention quickly and present financial education in a way that felt clear, friendly, and engaging. I wrapped the project up in Premiere Pro with colour, pacing, and sound design refinements for a polished final result.
