This project involved transforming a set of rough storyboards into a cohesive, on-brand visual system for Xero’s MTD for IT campaign. The challenge was to find a balance between speed and craft, using AI tools to open up new creative options while maintaining quality and consistency across all assets.
I explored and tested a range of tools including VEO3, Nano Banana, KlingAI, and Topaz, developing an efficient process for generating and refining AI-driven visuals. Each asset was designed to be modular and adaptable across multiple aspect ratios (16:9, 1:1, 4:5, and 9:16), so content could scale easily across platforms without redesign.
The result was a faster, more flexible workflow that allowed for sharper storytelling, higher production value, and consistent brand presentation even under tight timelines and constant iteration.
For the phone sequence, I wanted the phone to appear with movement and depth rather than as a static element. Using Kling Pro, I input front and back reference images of the phone (back reference generated using Nano Banana) to generate a dynamic rotation on a green screen. This gave the shot a more natural, cinematic motion straight from the AI output. I then used VEO 3 to generate a separate clip of a hand entering frame and pressing a button on the phone. The two clips were stitched together to create a seamless transition between the AI-generated movements.
In After Effects, I rotoscoped the phone and hand to isolate them cleanly, then masked out the phone screen to replace it with interchangeable UI animations. I layered in text animation, lighting adjustments, reflections, and subtle visual flourishes to make the shot feel grounded and cohesive with the rest of the campaign.