Nike AI Spot

This project started as a personal challenge: could I make a broadcast-quality ad using only free daily AI credits and my own time after work? Over two weeks, I generated shots with Veo 3, refined prompts in ChatGPT, and finished everything in After Effects and Premiere with grade, grain, and sound.

The goal wasn’t perfection, it was to explore how far creative intent and taste can push free AI tools. There are still a few tell-tale “AI fingerprints” but that’s part of the fun; a snapshot of where the tech is right now, and how much potential it already holds.

ClientSelf-Initiated Experiment

Year2025

RoleAI Concept Development
Prompt Writing (ChatGPT)
AI Video Generation (Veo 3)
Motion Design & Compositing (After Effects)
Editing & Sound Design (Premiere Pro)

Behind the Scenes

Nike AI Spot Shotlist

ChatGPT was great for the intial ideation stages of the project. With some back-and-forth prompting I was able to generate a comprehensive shot list full of detailed visuals.
The next stage was to pick and choose the shots I liked and translate these into AI videos using VEO 3.