In 2022, I had the opportunity to collaborate with Nela Zisser, a well-known YouTube competitive eater. Together, we developed a series of short-form videos for her channel at a time when she was looking to expand beyond long-form content. One of the Shorts we created reached over 400,000 views, a huge jump from her usual average of around 10,000.
Nela provided the initial idea for a new range of bite-sized videos and trusted me to shape the creative direction. I selected a set of her top-performing long-form videos and crafted them into tight one-minute edits. To elevate the content further, I added custom motion graphics and engaging visual accents to help the Shorts stand out in YouTube’s vertical format.
The result was a set of polished, high-energy videos that helped her channel reach new viewers and boost overall engagement.
View Nela’s channel: @NelaZisser
